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Reaching "3G blind-spots" in Africa with mobile marketing
www.bizcommunity.com

With a growing percentage of the global population using mobile phones and the ability to use internet based apps through Wi-Fi and 3G, we as marketeers have many options for communicating with customers via their handsets. In some emerging markets in …

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Millennial Media Raises Curtain on the Millennial Media Exchange
www.mobilemarketingwatch.com

Millennial Media Raises Curtain on the Millennial Media Exchange Punctuating a bustling Wednesday morning for mobile advertising news, Millennial Media is capturing its fair share of the headlines today with a juicy announcement of its own. Millennial …

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Tapjoy Launches Tapjoy Rich Media and Tapjoy Video Plus
www.mobilemarketingwatch.com

Tapjoy Launches Tapjoy Rich Media and Tapjoy Video Plus 300×297 Tapjoy Launches Tapjoy Rich Media and Tapjoy today announced the launch of two new products – Tapjoy Rich Media and Tapjoy Video Plus – to create what the leading mobile ad …

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Locaid Launches New Platform to Boost Location Driven Marketing …
www.mobilemarketingwatch.com

Locaid Launches New Platform to Boost Location Driven Marketing 300×137 Locaid Launches New Platform to Boost The world's largest Location-as-a-Service company is taking its commitment to helping brands optimize …

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GE's early experimentation with mobile social platforms pays off
www.mobilemarketer.com

NEW YORK – A General Electric executive at the Mobile Marketing Summit: Holiday Focus 2013 said that companies should bet on new mobile social platforms such as Instagram and Vine to build a relationship with consumers and tell the company’s story.

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Mobile Minutes: Passwords, Bump, HTC and Blackberry
www.mobilemarketer.com

Today in mobile marketing – Say goodbye to the password; Google acquires mobile contact sharing app Bump; HTC confirms layoffs in Bellevue; BlackBerry bidders may want to carve up business – sources.

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Mobile Minutes: Google, Twitter, T-Mobile
www.mobilemarketer.com

Today in mobile marketing: Google eyes big change in online tracking for ads; For Twitter, key to revenue is no longer ad simplicity; T-Mobile scolded for ad campaign against AT&T; UK to test location-based mobile emergency alert systems.

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Time Inc. exec: Create mobile content to address “found time”
www.mobilemarketer.com

NEW YORK – A Time Inc. executive at the Mobile Marketing Summit: Holiday Focus 2013 conference said it is programming content for mobile to address its shorter user sessions.

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