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Mobile Minutes: Amazon payments; Apparel ecommerce; Toyota, Microsoft partnership; New Kindle
www.mobilemarketer.com

Today in mobile marketing – Amazon expands payments to take on PayPal; Clothing led ecommerce spending for the first time in 2015; Toyota expands Microsoft partnership in connected vehicle services; Jeff Bezos: New Kindle in the works.

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Can Behavioural Targeting Affect How We Think About Ourselves?
mobilemarketingmagazine.com

Ads targeted based on individuals' online behaviour are not only more effective as a sales tool, but can actually impact people's perception of themselves. That's according to research from Ohio State University, published in the Journal of Consumer …

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MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location …
mobilemarketingwatch.com

MMW Podcast 1: Industry Experts Talk Mobile Marketing Compliance and Location Technology. This week, we are kicking off our new Mobile Marketing Watch podcast. For our inaugural presentation, we are treated to a highly informative conversation led by …

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Starbucks plans to spend even more to improve its mobile app
www.businessinsider.com

Jessica Smith, a research analyst at BI Intelligence, Business Insider's premium research service, has compiled a detailed report on mobile marketing that takes a close look at the different tactics being used today, spanning legacy mobile technologies …

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Mobile Minutes: Spotify sprints ahead; Amazon’s mobile e-sport league; Sprinklr buys Postano; Fintech and bank jobs
www.mobilemarketer.com

Today in mobile marketing – Has Spotify won the music streaming wars?; Amazon’s Twitch loads Vainglory for its first mobile e-sport league; Billion-dollar marketing startup Sprinklr acquires Postano in deal to put your Tweets on billboards, Jumbotrons; Fintech start-up boom said to threaten bank jobs.

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Mobile Minutes: Facebook Instant Articles; Amazon eyes Here; Postmates’ subscription service; WWE, Snapchat deal
www.mobilemarketer.com

Today in mobile marketing – Video ads are coming to Facebook Instant Articles; Amazon in talks to buy stake in mapping company Here: sources; Postmates starts an Amazon Prime-like service for delivery; WWE, Snapchat ink multiyear deal kicking off with WrestleMania (exclusive).

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Mobile Marketing Compliance Violations Now Punishable By Death Via Steven Seagal
mobilemarketingwatch.com

star According to a government source speaking in confidence with MMW on Friday morning, violations of the Telephone Consumer Protection Act (TCPA) by mobile marketers will now result in an automatic death sentence. Knowledgeable sources tell us that …

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The latest and greatest in mobile marketing
www.pizzamarketplace.com

One of the challenges of mobile marketing has been the devices' smaller screen size, which limits messaging options. This is becoming less of an issue in recent years as smartphones are getting bigger — device screens have nearly doubled since 2007, …

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Snapchat Goes 2.0 with Major Messaging Revamp
mobilemarketingmagazine.com

The update introduces audio calling, 200 emoji-style stickers, and short video and audio 'notes', looping clips which can be up to 10 seconds long. Chat's video calling feature has also been updated to be more intuitive. These changes bring Chat closer …

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