While half of online traffic related to content consumption comes from mobile, the engagement rate on smartphones is only 33 percent compared to 47 percent on desktop, according to a new report from BrightEdge.
Made-to-order sandwich chain Subway Restaurants is leveraging a cross-partnership with Disney/Pixar for a new kids application, suggesting that food and beverage brands should team up with entertainment marketers for exclusive mobile content.
NEW YORK – An MEC executive at the 2014 MMA Forum said that while location’s role will only grow in terms of mobile advertising, there are still significant opportunities to include location in mobile content.
Today in mobile marketing: F.A.A. panel backs easing of device rules; Google Hummingbird: A mobile content marketing strategy just became essential; Depth-sensing cameras head to mobile devices; Scientists use lightning bolt to charge mobile phone.
NEW YORK – A Time Inc. executive at the Mobile Marketing Summit: Holiday Focus 2013 conference said it is programming content for mobile to address its shorter user sessions.