Top Stories

Alphabet Gets the Upper Hand on Apple
mobilemarketingwatch.com

google Apple may still be a tech giant of massive proportions, but Google's parent company Alphabet is set to officially top Apple as the “most valuable company in the world.” “At Monday's after-hours levels (which technically reflect an indication …

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Brands are now trying to reach you through your mobile apps
www.businessinsider.com

Jessica Smith, a research analyst at BI Intelligence, Business Insider's premium research service, has compiled a detailed report that takes a close look at the different mobile marketing tactics being used today, spanning legacy mobile technologies …

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Are Mobile App-Install Ads the End-All to Social Marketing?
www.adweek.com

"They're definitely a little behind, but there is still a massive opportunity for them to integrate an app-install format," said Guillaume Lelait, general manager at mobile marketing agency Fetch. "Pinterest is different in that users are already …

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Toronto Motorists to Gain New Mobile Convenience
www.mobilemarketingwatch.com

The Toronto Star reports that Canadian smartphone users can capitalize on a new app to pay for parking in Toronto's outdoor Green P lots. “City-owned Toronto Parking Authority unveiled a free app and said that, by the end of spring, motorists should be …

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Which mobile tactic will make the biggest splash in 2014?
www.mobilemarketer.com

With mobile playing a bigger role in the overall media mix, both in-store experiences and more data-driven types of advertising will propel the next phase of mobile marketing in 2014.

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Mobile Health Continues to Prove a Healthy Investment
www.mobilemarketingwatch.com

Mobile Health Continues to Prove a Health Investment Mobile Health Continues to Prove a Healthy Investment As our sister site mHealthWatch first reported this week during its coverage of the 2013 mHealth Summit, investment capital is flowing into …

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Marketing strategies are leaning towards mobile-only spending
agbeat.com

According to a survey released by EMarketer, in 2015, although desktop marketing dollars will still account for a significant portion of the budget, the real growth is in the dollars spent on mobile marketing. In 2013, $32.44 billion was spent on …

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Two mobile marketing firms team up to tackle location-based targeting …
www.marketingdive.com

Swrve, mobile marketing automation company, and Plot Projects, location-based marketing for apps company, have partnered to offer more robust location-based marketing tech for marketers. The planned solution will give marketers access to real-time …

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Showrooming more prevalent among Baby Boomers
www.bizreport.com

RSS feed Get our RSS feed. Search BizReport. News by Topic. Marketing. Advertising · Search Marketing · Email Marketing · Loyalty Marketing · Mobile Marketing · Social Marketing · Viral Marketing · Trends & Ideas · Internet Marketing 101. Beyond Marketing.

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