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Retail Marketers Plan to Invest More in Mobile Marketing
mobilemarketingwatch.com

RetailMeNot, Inc., a digital savings destination connecting consumers with retailers, restaurants and brands, has just released a new study titled “The Rise of Mobile Marketing Spend in Retail.” All told, more than 200 retail marketing executives with …

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Xaxis Gets Nod from comScore for Its Predictive Accuracy in Worldwide …
mobilemarketingwatch.com

index Xaxis is one of the world's largest programmatic media and audience platforms, and the company just announced that a comScore global validation study has verified the predictive accuracy of the firm's industry leading data management platform, …

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Mobile Ad Tech Leader Looking for 'Instant' Success with Facebook
mobilemarketingwatch.com

The Social Media Monster More Than Half of Americans Will Log into Facebook This Year Marfeel, a mobile ad technology provider, tells MMW that the company has enhanced its mobile technology with immediate support for Instant Articles — Facebook's …

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Millions being wasted as the mobile marketing gap remains dangerously wide (event)
venturebeat.com

In fact, close to 30 percent are dedicating over half their marketing budget to mobile. That's a serious amount of money. You would expect those mobile marketing dollars to be aligned with marketing campaigns being run elsewhere in the business, right?

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Bloomberg Media Turns Sights Toward India
mobilemarketingwatch.com

Categories Main Nav. Mobile Marketing · Marketing Strategy · Mobile Analytics · Mobile Apps · Mobile Commerce · Mobile Spam · Mobile Payments · Technology · Mobile Security · NFC · SMS / Text · Mobile Advertising · Casino mobile marketing · mHealth …

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A Healthy New Tool for Mobile App Developers Launched by the FTC
mobilemarketingwatch.com

New App Store May Be Worth Betting On Ahead of the weekend, MAW reported that the Federal Trade Commission (FTC) is launching a new web-based tool for mHealth app developers to assist in their important work and offer guidance in the process.

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Mobile Minutes: Music industry frets; Milk VR app; Microsoft’s mobile aspirations; Airbnb’s legal threats
www.mobilemarketer.com

Today in mobile marketing – Music industry frets over YouTube despite streaming revenue boost; Samsung releases Milk VR app on Google Play, makes Gear VR headset optional; How Microsoft could become a mobile player without a broadly adopted smartphone operating system; Airbnb hires general counsel as it faces growing legal threats globally.

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Mobile Minutes: Snapchat beats Instagram; Virtual reality slows; A slimmer Kindle; Shoppers and apps
www.mobilemarketer.com

Today in mobile marketing – Snapchat now beats Instagram among teen users; Research firm lowers projections for virtual reality sales; Amazon launches new slimmer Kindle e-reader; Shoppers flock to apps, shaking up retail.

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How ad blocking will affect mobile marketing
www.luxurydaily.com

Ad-blocking has been dominating headlines, most recently with the Interactive Advertising Bureau's D.E.A.L., The New York Times' ad blocking approach and at Mobile World Congress last month in Barcelona, Spain, where news broke about Israeli startup …

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